Women are more likely to lose weight if they diet and exercise with a friend, according to new research.
A study of 3,000 women found those who plan a healthy diet with a colleague and train with them will shed more than 10 pounds.
But those who go it alone will fail to lose any weight at all, the study for female car insurance company Diamond found.
Some 61% of those surveyed said they found it difficult to summon up the energy to exercise alone, yet the same number admitted to enjoying going for a jog or a swim with a friend.
Sian Lewis, director of Diamond, said: “It can be really hard to find the time, energy and enthusiasm for exercising when there’s no-one to do it with.
“At the end of a long busy day at work, it would be so easy to slip into the arm chair for a few hours to relax, rather than go out for a jog or swim.
“But having a friend who is interested in keeping fit and toned can really help keep motivation – suddenly exercise isn’t just about getting sweaty, and losing weight, it’s about catching up on the latest gossip, and having a bit of quality time together.”
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